Sam's Club AR MagiCart
The experience guides shoppers through Sam's Club via shopping carts that transform into crazy vehicles that travel through immersive narrative worlds build in augmented reality. The gamified treasure hunt includes product interaction, store mapping and staff engagement.
Client: Sam's Club
Agency: THAT
Role: Content Creator
We created four worlds to explore by imagining what kids would see when they stood on the front of a shopping cart and rode around the store.