Mike 2020

When Mike Bloomberg was running for President, we were hired to film and deliver a ten-episode branded doc series featuring movers and shakers of America creating change in their respective communities across the United States. Inspired by The Bloomberg Terminal, a software system that provides finance professionals data to make informed decisions, we wanted to treat each community leader's story as information that could help the next president make informed decisions about what Americans need.  Our first episode featuring Carlitos Rodriguez, a Parkland shooting survivor and the creator of Stories Untold, was one of the campaign's most successful videos, ranking high in viewership and engagement. 

Client: Mike Bloomberg 

Partners: Hawkfish and NBC's Left Field Journalist Team

Agency: THAT

Creative Director / Strategist: Julia Gorbach

Using Format