Sam's Club AR MagiCart

The experience guides shoppers through Sam's Club via shopping carts that transform into crazy vehicles that travel through immersive narrative worlds build in augmented reality. The gamified treasure hunt includes product interaction, store mapping and staff engagement. 

Client: Sam's Club

Agency: THAT

Role: Content Creator

We created four worlds to explore by imagining what kids would see when they stood on the front of a shopping cart and rode around the store.

Using Format