Allpaper - Augmented Wallpaper ™ presents “Secret Block Party”

Allpaper is a Webby-nominated augmented reality wallpaper that uses technology to create a portal to anywhere, turning a two-dimension static medium into an experience."Secret Block Party," the first edition of Allpaper, is an original hand-painted wallpaper inspired by double dutch. Use your phone to activate an animation of a summer street in Harlem where surprise New Yorkers jump in to show off their moves. Launched at the National Double Dutch League's 30 Year Anniversary at the Apollo Theater.

Agency: THAT

Creative Partner: National Double Dutch League

Creator / Creative Partner: Edwina White 

Creative Director: Julia Gorbach

AR Production: Continuum