Version THAT

Version THAT uses artificial intelligence to change your words into the words of famous writers.  Choose from six historical wordsmiths whose perspectives and unique communication styles changed the way people saw the world. Read about the prototyping process on Medium and try it out yourself

Version THAT was the creative and technological inspiration for "Letters from Vincent," an immersive experience that crafts an original letter to you using Van Gogh's own words and original art work. On display at the Van Gogh Exhibit in NYC.

Agency: THAT

Creator / Creative Director: Julia Gorbach

Dev: Brian Chirls

"Letters From Vincent" uses artificial intelligence to craft an original letter for you, using Van Gogh's own words and original art inspired by the work he sketched into his letters.

Using Format