Work From Wherever Collection and Campaign
In the height of the "hybrid work" uncertainty of 2021, no one knew what the future of work looked like. So, we designed and produced an original collection of premium physical sculptures and 3D-rendered NFTs inspired by familiar WFH digital interfaces to enable everyone to customize their workspace wherever they're working (online or offline) and to join in the conversation. To launch, we kicked off an organic and paid #workfromwherever campaign on LinkedIn running our four spots (which got banned 3x for "being too humorous for a professional audience"!), as well as organic social posts on Instagram. Read about it on LBB Online.
Design Studio: Altimeter Labs
Creative Director / Director: Julia Gorbach